Welcom-to-the-virtue-store-

We design and sell products to help lead humanity closer to the holiness God calls each one of us to be and to cultivate the virtues in families, homes and society.  Our initial product, created in 2000, is The Virtue Reward Program.  The virtue Reward Program is great for reinforcing virtuous behavior at home or in the classroom.  The focus of The Virtue Reward Program is positive discipline using the Cardinal and Theological Virtues, The Gifts and Fruits of the Holy Spirit, and the virtues associated with each Mystery of the Holy Rosary, 46 virtues in all.  Parents and teachers alike will benefit from this approach to child rearing.  If you are a parent check out our letter to parents.  If you are an educator please check out our letter to teachers.  Browse our products page to see the complete line of reward systems.